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$699,000
4 Beds ⋅ 2 Baths ⋅ 2028880 MLS ⋅ ACTIVE Status
Newly priced to invite its next chapter, this distinctive mid-century home offers spacious, true one-story living on an expansive double lot overlooking Hiawatha Circle Park. Walls of windows fill generous living spaces with natural light & connect the home to the outdoors. Four bedrooms plus den/office that can flex as an additional bedroom offer room to gather, work & grow. Original mahogany, hardwood floors, flagstone accents & fireplaces bring warmth & architectural character. The kitchen & baths are ready for your vision, with the new price creating room to make this special home your own. Storage extends to the attic and deep 2-car garage with enclosed storage & loft. Enjoy the screened porch, brick patio, mature fruit & shade trees, pollinator gardens & a yard with room for your own vision. Moments from the UW Arboretum, bike paths, Sequoia Library, Monroe Street, Hilldale & schools. Across the street, Circle Park feels like an extension of your own yard. Home Warranty included.

25 Hiawatha Cir, Madison
$1,300,000
2028852 MLS ⋅ ACTIVE Status
Prime restaurant/retail site in Madison near westside location with substantial Regent Street frontage, near hotels, hospitals, Camp Randall, and many regent street eateries and shops. All restaurant equipment is included in the sale. Restaurant is still operating, thus don't disturb the business or employees without agent consent.

1403 Regent, Madison
$569,900
4 Beds ⋅ 3 Baths ⋅ 2028851 MLS ⋅ ACTIVE UNDER CONTRACT Status
Showings will resume 08/27. Back on the market! A spacious home, a beautiful backyard, a glorious pool, a sweet little koi pond, a perfect screened in porch, and McFarland schools-what else could you ask for? This is the first time this custom built home has hit the market...and oh is she lovely! Backing up to Indian Mound Park, this property truly offers privacy and serenity, yet you're still close to all things convenient. Recent updates include: Roof (2026),Garage Doors (2026), dishwasher (2026), some windows (2026), pool pump chlorinator and piping (2026), bedrooms/bath/foyer painted (2026), gutters (2025), soffits and trim painted (2022),family room carpet and paint (2020), AprilAire (2020).

6211 Indian Mound Dr, Mcfarland
$375,000
3 Beds ⋅ 2 Baths ⋅ 2028371 MLS ⋅ ACTIVE Status
Looking for an affordable way into Madison’s East Side? Start here. This 3-bedroom, 2-bath bungalow offers an inviting mix of original character, useful updates, and room to make it your own. Refinished hardwood floors, abundant natural light, a main-level bedroom, and an easy-flowing layout create a comfortable place to call home. Big-ticket improvements include a newer roof, 200-amp electrical service, solar power system, and washer. Enjoy coffee on the screened front porch, evenings on the back deck, and a generous yard shaded by mature trees. A detached garage and long driveway add valuable parking. Close to parks, Garver Feed Mill, restaurants, shopping, and downtown, this well-located home is an appealing choice for a first-time buyer or investment property.

54 S Bryan St, Madison
$480,000
3 Beds ⋅ 3 Baths ⋅ 2028800 MLS ⋅ ACTIVE UNDER CONTRACT Status
PRICE IMPROVEMENT! Fantastic ranch half duplex condo with over 3,000 sq. ft., this 3-bedroom, 2.5-bath home offers an open design with soaring vaulted ceilings, two inviting gas fireplaces, and flexible spaces perfect for entertaining or relaxing. The kitchen overlooks the main living area, keeping everyone connected. Step outside to enjoy the screened porch or balcony—ideal for quiet mornings or evening sunsets. The finished lower level features a wet bar, creating the perfect setting for game days and gatherings. An attached 2-car garage and condo fee that covers lawn care and snow removal mean more time enjoying life and less time on chores. Experience the lifestyle you've been waiting for in desirable Cottage Grove!

617 Nightingale Ln, Cottage Grove
$450,000
2 Beds ⋅ 1 Baths ⋅ 2028794 MLS ⋅ ACTIVE Status
A truly one-of-a-kind property that must be experienced in person to appreciate its peaceful setting. Nestled on 1.6 private wooded acres, you'll enjoy a rare level of privacy where you can't see neighboring homes in any direction. Watch deer, wild turkeys, foxes, and countless birds from your own backyard while enjoying the serenity of a quiet, lightly traveled road—all just 25 minutes from Madison. Inside, the home has been thoughtfully updated while preserving its warm, natural character. The remodeled 2026 kitchen, fresh paint throughout, updated lighting, and custom live-edge wood shelving complement the home's extensive use of real wood and natural materials. With very little drywall and no carpet, the home offers a distinctive feel that's difficult to find in newer construction. If you've been searching for a home that offers true privacy, abundant wildlife, handcrafted character, and modern updates, this is a rare opportunity.

3710 Johnson Dr, Deerfield
$600,000
2028787 MLS ⋅ ACTIVE UNDER CONTRACT Status
Wonderful 2-unit/2-flat income opportunity in desireable Bay Creek neighborhood just a block from Monona Bay! Lower unit features: 2 bdrms, 1 bath, hardwood floors, dining area & kitchen with refrigerator, stove/oven & dishwasher. Upper unit has open kitchen with breakfast bar, stove/oven & refrigerator. Dining area, living room with quaint study nook, hardwood floors, 2 bdrms & 1 bath. Shared basement has laundry with washer & dryer and plenty of storage space. Seperate furnace & water heaters for each unit. Offstreet parking and shared garage. Convenient location to hospitals, UW, downtown, lake, parks & more!

637 W Lakeside St, Madison
$184,000
2 Beds ⋅ 1 Baths ⋅ 2028750 MLS ⋅ ACTIVE Status
Enjoy convenient condo living in the established Whispering Pines community! This inviting Fitchburg home offers a comfortable, easy-care setting with all listed appliances included. A roofing project was completed in 2025, adding a valuable recent improvement. Located near the many shops, restaurants, services, and everyday conveniences along Fish Hatchery Road, the home also provides easy access to Madison and surrounding communities. Seller is offering a $1,650 credit for 6 months worth of condo fees. A wonderful opportunity to settle into a well-located condo community and make the space your own. Motivated Seller!

205 Whispering Pnes, Fitchburg
$399,900
2 Beds ⋅ 2 Baths ⋅ 2028747 MLS ⋅ ACTIVE Status
OWNER-OCCUPANT DREAM - ONE UNIT VACANT FOR IMMEDIATE OCCUPANCY! New Refinished Floors! This property has been used as a single-family home in the past and offers an excellent opportunity to convert it back while retaining the flexibility of two kitchens. Ideal for multigenerational living, extended guests, or future income potential. Features include separate entrances, central A/C, shared laundry, dedicated off-street parking, and a brand-new Lifetime OC Flex Roof (Class 4) with new wood, June 2026. Near Olbrich Park & Gardens, the Lake Monona Bike Loop, and just a short walk across the new Starkweather Creek pedestrian bridge to Garver Feed Mill. Hardwood flooring finished on 3414 Richard St. 174 Farrell St. wood floors planned to be refinished by Sept 24th (Living Rm and Bed Rm)

174 Farrell St, Madison
$450,000
3 Beds ⋅ 3 Baths ⋅ 2028739 MLS ⋅ ACTIVE UNDER CONTRACT Status
Showings start July 28th. Move right into this beautiful 2-story home in McFarland! A quick drive to the Beltline & 10 minutes to downtown Madison's restaurants, entertainment & shopping. Elegant cherry hardwood floors throughout main level. Kitchen shines with quartz countertops, stainless steel appliances, a large island, & designer herringbone tile backsplash. Main floor also offers a stylish powder room with wainscoting & a functional laundry/mudroom complete w/ decorative tile flooring, subway tile backsplash, custom built-ins, & direct access to an oversized 2-car garage with epoxy-coated floor. Upstairs you'll find three bedrooms, including a spacious primary suite w/ a walk-in closet & updated bath featuring a tiled walk-in shower. Full basement offers abundant storage or future finishing potential. Enjoy the fully fenced backyard and extended deck—perfect for relaxing or entertaining. New Windows, patio door, & refrigerator ('25). Deck ('23). Stove, Microwave, Toilets ('22).

4514 Catalina Pkwy, Madison
$250,000
3 Beds ⋅ 2 Baths ⋅ 2028730 MLS ⋅ ACTIVE UNDER CONTRACT Status
Enjoy affordable, low-maintenance living in this 3-bedroom, 2-bath condo with low condo dues of just $150/month. Conveniently located near shopping, dining, entertainment, parks, nature areas, and walking trails, this home offers the perfect blend of comfort and convenience. The property features a private, enclosed patio—perfect for relaxing, entertaining, and pets—as well as a 1-car attached garage with an additional dedicated parking space adjacent to the garage. Ultimate UHP Warranty included for peace of mind. This condo is RENTABLE!

806 N Thompson Dr Unit 1, Madison
$400,000
2028722 MLS ⋅ ACTIVE Status
Strong investment opportunity in a highly desirable Madison location! Consistent rental demand driven by proximity to the Cannonball Trail, Jenni & Kyle Preserve, shopping, dining, parks, schools & public transit. Conveniently located w/quick access to the Beltline, Downtown Madison, UW-Madison, Epic, Verona, Fitchburg & numerous major employers. Property features private driveways, separately fenced yards, separated poured concrete basements, poured concrete foundation & ductwork in both units. Unit #2312 offers 4 BRs, including a massive primary BR w/sliding door leading to a private patio, plus a full BA w/tub/shower combo. Recent updates include a new water softener (26), new window in #2312, and new LR & DR windows in #2310. Unit #2312 also has sump pumps in both the basement & garage. This duplex presents an excellent opportunity to increase cash flow and build long-term equity in one of Madison's most convenient rental corridors. Please reach out to Burke to schedule a tour.

2310-2312 Post Rd, Madison
$440,000
4 Beds ⋅ 3 Baths ⋅ 2028717 MLS ⋅ ACTIVE UNDER CONTRACT Status
Bright, airy, and beautifully maintained, this inviting home offers the perfect blend of comfort, space, and thoughtful updates! The sun-filled main level features an open, welcoming layout with convenient main floor laundry and a stunning screened-in porch overlooking the newly added composite deck and backyard that backs to protected greenspace for a peaceful setting. Need more room? The bonus room above the garage provides incredible flexibility for a home office, playroom, or guest space, while the partially finished lower level includes an added bedroom and additional living area ideal for a family room, gym, or rec room. Major updates include a new roof (2025), giving you added peace of mind. Located in a desirable Madison neighborhood close to parks, shopping, dining, and more, this move-in ready home is one you won't want to miss!

5240 Brandenburg Way, Madison
$485,000
4 Beds ⋅ 3 Baths ⋅ 2028715 MLS ⋅ ACTIVE Status
Brand-new roof, kitchen appliances, carpet, and paint! Welcome home to this beautifully updated 4-bedroom, 2.5-bath home in the heart of Grandview Commons. Fresh paint and brand-new carpet throughout give the home a bright, move-in-ready feel. Enjoy peace of mind with a brand-new roof and new kitchen appliances, including a refrigerator, stove/oven, and dishwasher. The spacious two-story layout offers room for everyone, featuring a kitchen island that's perfect for gathering, walk-in closets, and an attached two-car garage. Relax on the backyard deck, enjoy nearby neighborhood parks, and take advantage of convenient access to schools, shopping, restaurants, and the bus line. A rare combination of modern updates, comfort, and an unbeatable location—this exceptional home is ready for its next owner!

710 N Star Dr, Madison
$489,900
3 Beds ⋅ 2 Baths ⋅ 2028696 MLS ⋅ ACTIVE UNDER CONTRACT Status
Welcome home to this beautifully designed 3-bedroom ranch offering comfort, style, and room to grow! The stunning kitchen features stainless steel appliances, quartz breakfast bar, sleek tile backsplash, and dining area making it the perfect space for cooking and entertaining. The convenient main-level mudroom/laundry adds everyday functionality. Relax in the private primary suite with a walk-in closet and luxurious en-suite bath complete with heated floors and a walk-in tiled shower. Plus 2 secondary spacious bedrooms & full bath with shower/tub combo. The unfinished lower level boasts 9-foot ceilings throughout, is stubbed for a future bathroom, and includes an egress window, providing endless possibilities for additional living space. Step outside and unwind on the screened-in porch, perfect for enjoying peaceful mornings or relaxing evenings in comfort! 2026 roof & so much more to love. Scheudled a showing today!

716 Holy Cross Way, Madison
$1,295,000
4 Beds ⋅ 2 Baths ⋅ 2028695 MLS ⋅ ACTIVE Status
A rare opportunity to own one of the largest and most usable lakefront parcels on Lake Monona. Set on nearly ½ acre with approximately 100 feet of private shoreline, this property offers an expansive, level backyard rarely found on Madison lakes; perfect for entertaining, yard games, lakeside gatherings, or simply enjoying unobstructed sunsets over the water. Whether you’re swimming, boating, kayaking, fishing, or relaxing on the shore, this is lake living at its best. The 4-bedroom, 2-bath ranch offers approximately 1,800 square feet of comfortable living with an attached 2-car garage, new roof (2023) and new flooring (2025), making it move-in ready while still presenting outstanding long-term potential. Renovate, expand, or simply enjoy as-is, the true value is the exceptional homesite.

3048 Waunona Way, Madison
$444,900
3 Beds ⋅ 3 Baths ⋅ 2028690 MLS ⋅ ACTIVE Status
SPACIOUS MAIN FLOOR LIVING! WALK TO THE PARK, SCHOOL & MORE! Set on a spacious corner lot, this 2,300+ sq ft, 3 bedroom, 3 bath home features an open layout, vaulted ceilings, two fireplaces, and a finished lower level. Walk to Northlawn Park and Taylor Prairie Elementary in the Monona Grove School District, with quick access to Hwy 12/18 and Madison. The main level offers vaulted ceilings and a wood burning fireplace, updated large back deck, and laundry. The master bedroom includes a walk-in closet and en-suite bath, while two additional bedrooms are located at the opposite end for added privacy. Downstairs, the finished lower level adds a spacious multi-purpose room with a gas fireplace, a full bathroom, and plenty of flexible space for relaxing, entertaining, working from home, or hosting guests. A large utility and storage area provides additional room for seasonal items and household needs. Updates- furnace and gutters: 2023; stove and refrigerator: 2024; egress window: 2025

752 Westlawn Dr, Cottage Grove
$278,500
3 Beds ⋅ 3 Baths ⋅ 2028687 MLS ⋅ ACTIVE UNDER CONTRACT Status
This inviting 3-bedroom, 1.5-bath (plus extra 1/2 bath) condo blends comfort, style, and convenience. The main level features hardwood flooring, an eat-in kitchen, a half-bath, and a light-filled southern facing walkout patio. Upstairs, three generously sized bedrooms, including a south-facing primary suite with private bath access and two very generous closets. The semi-finished basement adds valuable extra living space! Step outside to a private patio with privacy walls, backing to peaceful greenspace — a rare find in condo living. 1-car attached garage parking, a pet-friendly policy (dogs & cats welcome), and radon mitigation system also included! Lawn care and snow removal are handled for you. With nearby bike path access to downtown, quick connections to Hwy 12/18, Epic, and proximity to parks, shopping, restaurants, and golf, this move-in-ready home puts you right where you want to be!

22 Whitcomb Cir, Madison
$205,000
2 Beds ⋅ 2 Baths ⋅ 2028686 MLS ⋅ ACTIVE Status
This 2-bedroom, 1.5-bath townhouse-style condo is just waiting for its new owner to freshen it up and make it their own. The main floor features a gas fireplace and spacious living room. The dining room is open to a functional kitchen. 2nd floor features 2 large bedrooms with walk-in closets and a full bath. The lower level would be a great flex space for entertaining or a hobby. Cats and dogs allowed (up to 100lbs).Convenient location close to downtown, shopping, restaurants, parks, and the bus line. Furnace 23, water heater 25.

2202 Post Rd, Madison
$480,000
3 Beds ⋅ 3 Baths ⋅ 2028124 MLS ⋅ ACTIVE UNDER CONTRACT Status
PRICE IMPROVEMENT! Fantastic ranch half duplex condo with over 3,000 sq. ft., this 3-bedroom, 2.5-bath home offers an open design with soaring vaulted ceilings, two inviting gas fireplaces, and flexible spaces perfect for entertaining or relaxing. The kitchen overlooks the main living area, keeping everyone connected. Step outside to enjoy the screened porch or balcony—ideal for quiet mornings or evening sunsets. The finished lower level features a wet bar, creating the perfect setting for game days and gatherings. An attached 2-car garage and condo fee that covers lawn care and snow removal mean more time enjoying life and less time on chores. Experience the lifestyle you've been waiting for in desirable Cottage Grove!

617 Nightingale Ln, Cottage Grove
$458,000
3 Beds ⋅ 2 Baths ⋅ 2028656 MLS ⋅ ACTIVE Status
Fall in love with the timeless charm of this beautifully preserved 1930s Craftsman, where character and comfort blend effortlessly. Sunlight pours through updated windows, highlighting the gleaming refinished hardwood floors and the cozy bay window that invites you to slow down with your morning coffee. The thoughtfully remodeled kitchen and updated baths offer modern convenience while honoring the home's original craftsmanship. The finished lower level provides wonderful additional living space for guests, hobbies, or movie nights. Outside, enjoy summer evenings on the spacious deck overlooking a private, fenced backyard shaded by mature trees. With a 2-car garage, meticulous updates throughout, and Monona Golf Course just across the street, this home offers an idyllic setting just minutes from the Beltline, local restaurants, shopping, and all that Madison's east side has to offer.

4807 Monona Dr, Monona
$695,000
4 Beds ⋅ 4 Baths ⋅ 2028630 MLS ⋅ ACTIVE UNDER CONTRACT Status
Beautiful move-in ready four bedroom, four bath home in the coveted Hill Farms neighborhood. Large main floor living room, dining room, spacious kitchen and sunny family room with walk out to patio and back yard. Nice lower level family room with egress window, and large unfinished space for storage. Hardwood floors in bedrooms, good natural light in most rooms. Walking distance to Hill Farms pool, feeds into Van Hise, Hamilton and West schools. 10 minutes to downtown Madison, UW campus and all hospitals.

206 Green Lake Pass, Madison
$430,000
2 Beds ⋅ 1 Baths ⋅ 2028627 MLS ⋅ ACTIVE Status
Rare opportunities like this don't come along often! Nestled on an incredible 1.6-acre lot in the heart of Cottage Grove, this charming 2-bedroom, 1-bath ranch offers a property that's nearly impossible to find within village limits. Whether you've dreamed of creating your own backyard oasis, adding gardens, hosting gatherings, or simply enjoying wide-open green space, this expansive lot provides endless room to make it your own. Inside, you'll find a cozy, inviting home, while outside you'll enjoy the privacy and freedom that only a property of this size can offer. All this, just minutes from parks, shopping, restaurants, and with convenient access to major highways for an easy commute. Experience the perfect balance of in-town convenience and the spacious feel of country living—properties like this are truly one of a kind!

237 N Main St, Cottage Grove
$419,900
3 Beds ⋅ 2 Baths ⋅ 2028614 MLS ⋅ ACTIVE UNDER CONTRACT Status
Beautiful Ranch in popular Heritage Heights. Not much to do here but move in and enjoy your new home! The roof, gutters, furnace, central air and water heater have been taken care of in the last 2 years. The beautiful and large eat in kitchen with breakfast bar has recently been updated as well as both bathrooms. Downstairs in partially finished with a family room and extra 10 X 13 room. If that isn't enough the heated garage is super clean and has an apoxy floor. Don't miss the well maintained fenced in yard with gorgeous pond either.

613 Whitehall Dr, Madison
$349,900
3 Beds ⋅ 1 Baths ⋅ 2028612 MLS ⋅ ACTIVE UNDER CONTRACT Status
Fantastic, sunny, Eken Park home is waiting for you! Hardwood floors, large master bedroom with built-in storage drawers & vanity, fully fenced backyard & deck for grilling out & entertaining. Rear yard boasts several flowering fruit trees and plenty of room for a garden. Plenty of storage or opportunities for more finished space in the basement. (Drain Tile added 2020) One car garage. Great location with a short walk to parks, several bars, and restaurants.

2606 Coolidge St, Madison
$435,000
3 Beds ⋅ 3 Baths ⋅ 2028594 MLS ⋅ ACTIVE Status
Nestled among mature trees, this private wooded retreat offers the perfect blend of tranquility and convenience, just minutes from shopping, dining, parks, and everyday amenities. The spacious kitchen features beautiful parquet flooring and overlooks the stunning fenced backyard gardens, creating a peaceful setting for cooking and entertaining. Relax in the inviting living room with a cozy gas fireplace, or gather in the lower-level family room warmed by an energy-efficient pellet stove. The spacious primary suite offers a private bath complete with a jetted tub, providing the perfect place to unwind. Upstairs, you'll also find two additional bedrooms and a full bath, offering comfortable space for family or guests. Enjoy the privacy of a serene natural setting without sacrificing easy access to everything you need.

4929 E Buckeye Rd, Madison
$424,900
3 Beds ⋅ 2 Baths ⋅ 2028577 MLS ⋅ ACTIVE UNDER CONTRACT Status
Amazing Value in this Eastside ranch. Step inside this well-maintained spacious ranch with the perfect blend of comfort and functionality! Over 2000 square feet. The sellers have done some nice updates, including vinyl plank flooring, windows, HVAC and a huge slider leading to the fantastic backyard that lets the light pour in. Three nice-sized bedrooms, with the primary having an attached full bath. The partially finished lower level offers an office/den and rec room. Lots of storage and more space to expand. Wonderful backyard that feels like a private oasis. Peaceful tree-lined neighborhood, and if that is not enough outdoor space, this home sits across from beautiful Kennedy Park. Quick access to the interstate, shopping, dining, everyday conveniences. Not many homes offer this much space and location for this price.

225 Coach House Dr, Madison
$269,900
1 Beds ⋅ 1 Baths ⋅ 2028563 MLS ⋅ ACTIVE UNDER CONTRACT Status
Small, but mighty! Adorable bungalow with everything you need. Fully brand new exterior; siding, roof, gutters. The uplighting front door leads you into a living room with vaulted ceilings, a loft that fits a twin bed, and gorgeous original 8-inch wood plank floors that extend into the main bedroom. Tons of function in the updated kitchen with continued vaulted ceilings, stainless steel appliances, maple cabinetry and a designated dining area. New tiled walk-in shower and updated bathroom with new laundry for easy access on the main floor. Off the back is a sunroom with brand new flooring, leading out to an easy maintenance backyard and spacious garage/shed.

3231 Worthington Ave, Blooming Grove
$429,900
3 Beds ⋅ 3 Baths ⋅ 2028561 MLS ⋅ ACTIVE UNDER CONTRACT Status
Show 7/25. Located in Grandview Commons, this thoughtfully designed carriage-style home offers modern finishes, smart upgrades, and an unbeatable east-side location. The open-concept main level features durable LVP flooring, flowing seamlessly into a well-appointed kitchen with stainless steel appliances and a spacious island ideal for gathering. A patio off the dinette creates easy indoor-outdoor living with large fenced-in yard! First-floor laundry w/ mudroom custom built-ins and a half bath add everyday convenience. Upstairs, three comfortable bedrooms include a primary suite with tray ceiling, walk-in closet and private bath. The unfinished lower level is stubbed for a future bath and ready for storage or expansion. A two-car garage adds practicality, while nearby Metro Market, Twisted Grounds, Great Dane, parks, and the seasonal neighborhood farmers market enhance the lifestyle this home offers.

546 Pluto St, Madison
$800,000
3 Beds ⋅ 3 Baths ⋅ 2028544 MLS ⋅ ACTIVE UNDER CONTRACT Status
Vintage charm meets mid-century modern in this beautiful home nestled in the highly sought-after Sunset Hills neighborhood. Offering 3 beds, 2.5 baths, & 2,000 sq ft of living space, this home is filled w/ character and thoughtful updates throughout. The main level features vaulted ceilings, a cozy gas fireplace, & an abundance of natural light. Upstairs, you'll find 3 bedrooms & a full bath. The walkout LL provides a living room w/ direct access to the backyard, along with ample storage & a versatile bonus room ideal for a home gym, hobby space, or workshop. Enjoy outdoor living from the screened porch & adjoining stamped concrete patio, both overlooking a private, fenced backyard surrounded by mature trees and lush landscaping. Recent improvements include the roof, windows, water heater, water softener, paint, flooring,& more, providing peace of mind for years to come. Ideally located w/in walking distance of Hoyt Park, downtown Madison, Hilldale Shopping, biking & restaurants.

117 Alden Dr, Madison

This information, provided by seller, listing broker, and other parties, may not have been verified. Copyright 2026 South Central Wisconsin MLS Corporation. All rights reserved. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify perspective properties consumers may be interested in purchasing.